NEWS

Club Orange – it’s all in the bits!

Club, Ireland’s favourite orange drink, has lots happening in 2007! As a top grocery brand in Ireland, Club is a leader and will continue to invest strongly in the soft drinks category in 2007 and beyond. The secret to Club’s success is its great taste and quality –with Club, it’s all in the bits!! Club uses over 11% fruit juice and contains real orange bits,making it a premium and great tasting product. Club is also all about variety – the range includes Club Orange, Club Lemon, Club Rock Shandy, Club Pomegranate and Cranberry and Club Apple. Club will continue its fun and exciting TV advertising in summer – part of the brand’s heavyweight annual marketing investment in excess of €2 million.

Club Diet – All of the taste and none of the waist!

2007 will focus heavily on Club Diet, launching a great new formulation for Club Diet Orange and Club Diet Lemon and a great new look! Club Diet has 11% real fruit juice and real fruit bits but has no artificial colours or flavours, no added sugar and no caffeine. Club Diet will be launched in a fantastic new 2Ltr bottle shape. The modern look and feel of the new pack design is sure to capture consumers’ attention. Supported by an exciting new €1million outdoor campaign and in a Diet market growing at +7.4%* the only thing to put on weight will be your sales!

(*Nielsen Total Scantrack MAT to Jan 21 2007)